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GOIANA

Project Type

Rebranding, Visual Identity, Signage, Printed Materials, Social Media

Data

2022

Location

Brazil

Type of Business

Construction

With 25 years in the market, Goiana Pré-Moldados realized the need for change and approached us for a rebranding effort. But how do you change a brand with such a long history without losing your audience? Our solutions were twofold: we retained the characteristic blue color that was a defining feature of their previous visual identity, and introduced the "G" character as the new symbol to ensure memorability with the audience.

Developed in partnership with Agência Amarelo

Developed in partnership with Agência Amarelo

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